4 Ways to Maintain Brand Consistency as Instagram Evolves
Instagram is one of the most popular social media applications in today’s world among all generations. Initially, this app focused only on posting images and carousels. But as Instagram evolved, it introduced reels, which are so successful right now. Instagram’s algorithm is also very hardworking in showing its users what kind of content they love to watch.
In fact, the content we see on Instagram is what its algorithm wants us to see. And this is a personalized creation that the algorithm doesn’t fail to do. That is why Instagram continues to evolve and reach billions of active users worldwide. And if you have been using Instagram for so long, you would know why it is important to maintain your brand’s consistency. If not, try using the Instagram profile viewer to determine how your competitor maintains their brand consistency.
Come on, let us help you by providing five proven, easy strategies to maintain your brand consistency as Instagram evolves.
4 Ways to Maintain Brand Consistency
- Show your brand identity
- Being consistent through changes
- Using trends and challenges
- Posting user-generated content
1. Show Your Brand’s True Identity
Your brand’s identity is what makes your brand stand out from other brands. And this is the only way for your audience to differentiate your brand from other brands in the market. After all, we can easily identify McDonald’s and Taco Bell just by seeing its logo. Not only when it comes to food, brand identity is very important for every niche that you are in.
You should be able to define your brand’s objective clearly. Your branded content should speak directly to your audience so that your audience will easily identify your brand, just like we identify popular brands out there. Post branded content regularly that eventually makes your audience recognize your brand. If not today, at least tomorrow or soon.
2. Using Trends and Challenges
Trends on this platform come and go within a short period of time. To be honest, creators who use trends are loved by the algorithm so much that it pushes up content to more people on the platform. So be attentive to trends and use it to your advantage to reach more new audiences. Just don’t copy the trend as it is. Instead, try to put your style into it to make it unique.
Whenever you choose to use a trending challenge or trending sound in your content, make sure it is relevant to your brand’s objective. You should not jump into the trend just for the sake of doing it. You have to make it special and unique. You can also be the trendsetter sometimes by creating your own branded challenge. This will eventually encourage your audience to jump on it.
3. Posting User-Generated Content
Encourage your customers to help you maintain your brand consistency. They can talk about your product in a video explaining how useful it is in their life. Or try creating a hashtag challenge and encourage your followers to create videos using these hashtags. This will not only help you maintain your brand consistency but also make other viewers trust you more.
But you should not completely rely on user-generated content. You should also do your part to make your brand recognizable. Communicate with your audience by replying to their comments and personal messages. This will make them feel that you value their suggestions and feedback, too.
4. Being Consistent Through Changes
Being consistent is very important, no matter the changes the platform makes. You must be smart enough to use the changes to your advantage. Have a consistent style for all your branded content to stay unique. Your brand’s color theory should also match your branded content videos.
Whatever you post, make sure it is entertaining and appealing to your audience. Add value to your videos. Use FuzTools to analyze your competitor’s performance anonymously. The videos you create should be easily recognizable by your audience. So be consistent in posting and have a consistent style of posting your content.
The Final Note
In conclusion, it is all in your hands to build your brand to be consistent as Instagram evolves its game. It is not as big a deal as you think because, with the right strategies, you will get your long path on Instagram anyway. By creating a consistent brand presence, you can also create a strong awareness of your brand easily in no time.
By all four proven strategies, you can easily take your Instagram profile from nah to wow. Continue to evolve your brand as this platform for the betterment of your brand.
Instagram is one of the most popular social media applications in today’s world among all generations. Initially, this app focused only on posting images and carousels. But as Instagram evolved, it introduced reels, which are so successful right now. Instagram’s algorithm is also very hardworking in showing its users what kind of content they love to watch. In fact, the content we see on Instagram is what its algorithm wants us to see. And this is a personalized creation that the algorithm doesn’t fail to do. That is why Instagram continues to evolve and reach billions of active users worldwide. And if you have been using Instagram for so long, you would know why it is important to maintain your brand’s consistency. If not, try using the Instagram profile viewer to determine how your competitor maintains their brand consistency. Come on, let us help you by providing five proven, easy strategies to maintain your brand consistency as Instagram evolves. 4 Ways to Maintain Brand Consistency Show your brand identity Being consistent through changes Using trends and challenges Posting user-generated content 1. Show Your Brand’s True Identity Your brand’s identity is what makes your brand stand out from other brands. And this is the only way for your audience to differentiate your brand from other brands in the market. After all, we can easily identify McDonald’s and Taco Bell just by seeing its logo. Not only when it comes to food, brand identity is very important for every niche that you are in. You should be able to define your brand’s objective clearly. Your branded content should speak directly to your audience so that your audience will easily identify your brand, just like we identify popular brands out there. Post branded content regularly that eventually makes your audience recognize your brand. If not today, at least tomorrow or soon. 2. Using Trends and Challenges Trends on this platform come and go within a short period of time. To be honest, creators who use trends are loved by the algorithm so much that it pushes up content to more people on the platform. So be attentive to trends and use it to your advantage to reach more new audiences. Just don’t copy the trend as it is. Instead, try to put your style into it to make it unique. Whenever you choose to use a trending challenge or trending sound in your content, make sure it is relevant to your brand’s objective. You should not jump into the trend just for the sake of doing it. You have to make it special and unique. You can also be the trendsetter sometimes by creating your own branded challenge. This will eventually encourage your audience to jump on it. 3. Posting User-Generated Content Encourage your customers to help you maintain your brand consistency. They can talk about your product in a video explaining how useful it is in their life. Or try creating a hashtag challenge and encourage your followers to create videos using these hashtags. This will not only help you maintain your brand consistency but also make other viewers trust you more. But you should not completely rely on user-generated content. You should also do your part to make your brand recognizable. Communicate with your audience by replying to their comments and personal messages. This will make them feel that you value their suggestions and feedback, too. 4. Being Consistent Through Changes Being consistent is very important, no matter the changes the platform makes. You must be smart enough to use the changes to your advantage. Have a consistent style for all your branded content to stay unique. Your brand’s color theory should also match your branded content videos. Whatever you post, make sure it is entertaining and appealing to your audience. Add value to your videos. Use FuzTools to analyze your competitor’s performance anonymously. The videos you create should be easily recognizable by your audience. So be consistent in posting and have a consistent style of posting your content. The Final Note In conclusion, it is all in your hands to build your brand to be consistent as Instagram evolves its game. It is not as big a deal as you think because, with the right strategies, you will get your long path on Instagram anyway. By creating a consistent brand presence, you can also create a strong awareness of your brand easily in no time. By all four proven strategies, you can easily take your Instagram profile from nah to wow. Continue to evolve your brand as this platform for the betterment of your brand.